As an application, you can consider any multinomial as an exponential family, (see Lehmann, Theory of Point Estimation, page 28), so that they all enter this case.
A particular example was the one I did the first day
where the new parameter space had a natural
interpretation, that of the gene counting example,
where the first mutinomial is the observed one of
the frequencies of the observed phenotypes.
,
the parameter of interest is the probability
of each of the genotypes
,
we can usethe augmented model:
Here is a link to some very serious papers about tomography: http://www.stats.bris.ac.uk/pub/reports/TOMO.
And here is a link to a nice application of the EM to Bayesian self-organizing map simulations: http://www.aist.go.jp/NIBH/~b0616/Lab/BSOM1/